Served as a full-time social media and content manager embedded within SALXCO — a music management company operating out of Live Nation's Beverly Hills office. Managed social media strategy, content creation, and publishing for a roster of major music artists including The Weeknd, Doja Cat, Metro Boomin, French Montana, and Bebe Rexha, as well as XO Records artists Belly and Nav. Created platform-specific visual assets for Instagram, TikTok, and Twitter — maintaining distinct brand identities across multiple artist accounts simultaneously. Contributed to a TikTok creative concept that reached 3M+ views, grew managed accounts by 15,000+ followers, and increased engagement rate by 3.6% through design-driven content strategy.