Portfolio / ARMNIWORKS — Brand & Social
01 — Brand & Social Proof
ARMNIWORKS — Building a Brand from Zero to Viral
How I built an organic content engine for my own ecommerce brand — growing from zero to 7,600+ TikTok followers, a 1M+ view Instagram Reel, and $11,800+ in revenue without spending a single dollar on ads.
1M+
Instagram Reel views
7.6K+
TikTok followers
$11.8K+
Revenue generated
About this project
What I did & how I did it
Founded and run ARMNIWORKS as a fully independent creative and ecommerce business — handling everything from product design and print production to content strategy, social media, and order fulfillment. Since relaunching in April 2025, I've grown the brand organically across TikTok and Instagram by creating short-form video content that connects directly to product sales. Every piece of content is designed with a purpose — to build brand awareness, drive traffic, and convert viewers into customers. The result: multiple viral videos, a 1M+ view Instagram Reel, 699+ orders fulfilled, and $11,800+ in revenue across Etsy and Shopify — all within 14 months and with zero paid promotion.
Tools used
How it was made
Adobe Photoshop Adobe Illustrator Adobe Premiere Pro After Effects CapCut Canva
Platforms
TikTok Instagram Etsy Shopify
Instagram Reel analytics
TikTok follower growth
Shopify revenue dashboard