Took full ownership of social media strategy and content production for an independent consumer brand — building its entire digital presence from scratch across three platforms in under five months. Developed a platform-native content strategy for each channel: short-form video for TikTok, Shorts-first approach for YouTube, and visual brand storytelling for Instagram. Handled the complete content production cycle in-house — concept development, filming, editing, captioning, scheduling, and community engagement. Grew TikTok to 7,400+ followers, YouTube to 5,000+ subscribers, and Instagram to 2,500+ followers entirely through organic content with zero paid promotion.