07 — Content Design
Social Media & Campaign Graphics — Design That Performs
Platform-native visual content designed for Instagram, TikTok, and ecommerce — built to stop the scroll, drive engagement, and connect brand identity to real business results.
4
Platforms designed for
1M+
Content views
8+
Brand accounts managed
Platforms & formats
Instagram
Feed posts, Reels covers, Stories, campaign graphics
TikTok
Video graphics, overlays, thumbnails, promo assets
Ecommerce
Listing graphics, banners, promotional campaign visuals
Entertainment
Artist promo graphics, event visuals, release assets
Work samples — featured
Work samples — grid
About this work
What I did & how I did it
Created social media and campaign graphics across four platform categories — Instagram, TikTok, ecommerce, and entertainment. Every piece is designed with platform context in mind: what works on TikTok is different from what works on an Etsy listing, which is different from what works for a music artist's promo. The goal is always content that looks intentional, stays on brand, and actually performs — not just content that looks good in a mockup. This work spans personal brand building for ARMNIWORKS, major label entertainment at Live Nation/SALXCO, and ecommerce visual design — giving me a range of context that most social media designers don't have.
Tools used
How it was made
Adobe Photoshop
Adobe Illustrator
Adobe Premiere Pro
After Effects
CapCut
Canva
Content types
Static graphics
Animated posts
Video overlays
Story templates
Campaign sets
Promotional banners
Clients & contexts
ARMNIWORKS
Live Nation / SALXCO
XO Records artists
Independent brands